Web Design & Development
At Bearded, we put mobile users front and center. All of our work incorporates the latest thinking in responsive web design, so your project looks and works flawlessly on a desktop, laptop, tablet, or smart phone.
Our clients are true partners in the design process from the very beginning. There is no “big reveal” when working with Bearded – just a natural evolution toward an effective, engaging design solution. We keep projects on track through timely, engaged communication and structured project management. Bearded will always be honest about scope, schedules, and budgets.
We start with simple questions. Why do you need a website? What do you hope to accomplish? Who is your audience? Before we begin design, we work with clients to define and prioritize the site’s information and functionality, and understand your organization’s challenges, goals, and stories.
Positioning & Planning
Visual designs should never begin with visuals. Before establishing a look and feel for a project, we roll up our sleeves and make sure we’re focused on the right outcomes. We communicate this vision in a specification document, which serves as a roadmap to get you where you want to go, in the short- and long-term. It articulates your organizations brand and tone, provides guidelines for copywriting, social media, and SEO, and incorporates client feedback and best practices for user experience (UX) and information architecture (IA).
Fit & Finish
It’s the details that matter, so before a site goes live, Bearded’s quality assurance (QA) process tests the site across a full range of browsers and devices. Your site will be beautiful and functional however users access it – on a desktop, laptop, tablet, smart phone, or whatever comes next. Once we’re confident your site meets the highest standards, we deploy it to a temporary staging server so you can enter your text, images, and videos into the CMS.
You’re never on your own – Bearded provides training, including a custom video as a permanent reference for how to operate your new responsive website. Our post-launch strategy goes beyond tweaks and updates, and helps you plan for long-term growth with ongoing site enhancements and campaigns.
Though our projects result in a wide variety of electronic and printed forms, most often the process begins with branding. We work with you to define how your organization should be perceived, then help you establish the brand through naming, logo design, and marketing strategies appropriate to your audience. Building a solid brand is a great way to begin a project, and sets the tone for all of the design work to follow.
Whether we’re drawing a new logo for your organization or creating a custom web application, a discussion of branding is at the top of our list. We’ll work with you to create a branding profile, and this will be the driving force behind all of the design work we do for you. Who is your audience, what do you need to communicate to them, and what is the right tone to strike? Developing a comprehensive brand strategy allows us to move forward with a combined focus in all of your materials, on the web and off.
We're in favor of moving as much content as possible to the electronic world (who doesn't want more trees?), but sometimes print is necessary. We're experienced with producing print materials such as posters, stationary packages, and annual reports, and are always excited by the unique challenges and rewards of printed material.
Our focus on environmental consciousness means that we'll guide you through the often confusing array of green printing considerations like recycled paper content, FSC certification, vegetable-based inks, and paper produced with alternative energy sources.
With print, as on the web, we believe in clear, functional information design; creating the best possible experience for the reader.