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The cover of the Mario Lemieux Foundation holiday mailer.

Mario Lemieux Foundation

The Mario Lemieux Foundation is a non-profit organization dedicated to raising funds for cancer research and patient care. Each year they send out a call for donations at the holidays, and provide readers with an update about their successes to date.

Bearded designed the mailer materials, using engaging typography and custom illustrations. We focused on the clear, data-driven success story of the foundation, as well as a heart-felt plea from Mario Lemieux himself. More detailed supporting information was placed in the inner folds of the card. This strategy helped keep clutter to a minimum, while still satisfying more curious readers.

An interior detail of the Mario Lemieux Foundation holiday mailer.